UX systems and digital user journey strategies for Allianz, Telefónica, Telecom, BMW or e-on : Not work. Collaboration with stakeholders and teams on b2b, b2c and b2e projects for Santander, Pro7Sat1 or Canal+: Not work. User-centric wireframes, flows, high- and low fidelity MVP prototypes across multiple devices for startups or world brands: Not work. Making the world more usable is not work, it’s a passion.
But what about the boring UX work, Petra? The construction SaaS work flows, the shipping and agricultural logistics wizard, the data dashboard filtered search? Many designers prefer to work on the things they use themselves, like design tools, communication and social media apps or entertainment services. Petra (who speaks of herself in the third person) prefers and is specialized in the not-so-boring-at all UX projects where you can solve the difficult problems for the multifaceted mix role audiences on top of the complicated database backend.
In an airplane
In the FJORD Madrid office (far left)
A selection of 4 of the many company-, unit-, team- or project leads I’ve had the pleasure of worked with over the years.
„Petra supported us in the area of User Experience with a large Website-Relaunch Project. Thanks to her fast perception and her targeted way to work, an encompassing UX concept was created in very short time. It exactly matched the User Journey.”
„Many thanks for your great support und structured work. You aligned us faster than anyone else to be spot on and finding our own position and corporate character. You never gave up and brought China, US and Germany thinking together. Thanks for making this happen.”
„Since I came to know Petra, I was stunned by her uber-maximum ability to bare high workload. Give Petra three words about some idea and you’ll end up with a substantial and quick solution, both conceptual and graphical. The quality has never failed to satisfy team nor client. It’s also fascinating how one can keep up humour even under low conditions which has a huge positive impact on the team.”
„Petra stands out as a creative multi talent. Strategist, concepter, and fountain of creative design ideas which get transformed into inspiring layouts. I’m especially impressed with her enormous experience. It’s impressive to observe how quickly and intelligently know-how and experience can be transformed into extraordinary solutions”
Deliver best-in-class user experience and eliminate user pain points
Systemic, analytic & goal-oriented problem solving, strong visual UI skills
All things UX, digital design concept & design best practice
Collects and interprets ideas & requirements to form patterns
The connecting force between user, client and teams
Strategy, creative and Coding / technology knowhow + print design
Translates financial goals into elegant, simple and feasible UX solutions
User-centered design, interaction conventions, aesthetic design principles
Has worked in Hamburg, Berlin, Frankfurt, Auckland, Los Angeles and Madrid
Fluent in German and English, basic French
Sense of humor, team-oriented, startup, SaaS, b2b, b2c and b2e experience
UX Concepter for a community network
UX Concepter for two B2B iPad apps
UX Concepter for the VoD portal relaunch
UX Concepter for an investor iPad app