A User Experience Consultant who never worked a day in her life

I’m Petra, a UX Consultant with a passion for combining UX, Behavioural Psychology and Storytelling Principles into UX concepts that make digital products and services successful.

I’ve spent the last decade helping clients like Sony, BMW, Coca Cola, Ferrero, Telefonica, the German Telecom, Canal+,  Lufthansa, Allianz, BBVA Bank, and hundreds of other brands to build successful customer experiences.

My story

After many years in international agencies in Germany, Spain, and the US, I’ve walked away from a corporate career to be able to live my passion for psychology-based User Experience.

Today I empower companies to see and influence UX that makes or breaks digital brands. Together we understand what makes them sell, what makes buyers loyal, and what needs to be done to turn a vision into a long-term success.

I also consult and teach all aspects of UX, from coming up with an initial selling strategy all the way to testing and evaluating user research metrics. My favorite topics to teach are those, where with a bit of know-how thousands of EUR of project budget and hours of corrections can be saved. 

Let’s talk about your project. Or visit me on LinkedIn. Let’s make your digital product and service vision become a reality. 

Some facts

My services

UX Strategy
UX Strategy
MVP Prototyping
MVP Prototyping
System & Module Design
System Design
Journeys & Processes
Information Architecture

Testimonials & Referrals

„Petra supported us in the area of User Experience with a large Website-Relaunch Project. Thanks to her fast perception and her targeted way to work, an encompassing UX concept was created in very short time. It exactly matched the User Journey.”

Stefan Friedrich, Account Director
Big Sun, Düsseldorf

„Many thanks for your great support und structured work. You aligned us faster than anyone else to be spot on and finding our own position and corporate character. You never gave up and brought China, US and Germany thinking together. Thanks for making this happen.”

„Since I came to know Petra, I was stunned by her uber-maximum ability to bare high workload. Give Petra three words about some idea and you’ll end up with a substantial and quick solution, both conceptual and graphical. The quality has never failed to satisfy team nor client. It’s also fascinating how one can keep up humour even under low conditions which has a huge positive impact on the team.”

„Petra stands out as a creative multi talent. Strategist, concepter, and fountain of creative design ideas which get transformed  into inspiring layouts. I’m especially impressed with her enormous experience. It’s impressive to observe how quickly and intelligently know-how and experience can be transformed into extraordinary solutions”

Matthias Trick, Executive Creative Director
Rapid Peaks, Berlin

Case studies

Lead UX Concepter on the relaunch of two digital projects: the  allianz.de main portal, and its first digital product, the first e-commerce car insurance. 

As UX Consultant for Big Sun I created a UX concept for the worldwide relaunch of the global Dornbracht.com site for 24 markets.


  • Albis
  • Allianz
  • Althana Pharma
  • Audi
  • Axel Springer, Gofeminin
  • Bacardi
  • Baden-Würtemberg
  • Becks
  • Bertelsmann
  • Bifi
  • Bmw
  • Canal+
  • Cdu
  • Chantre
  • City Of Auckland
  • City Of Potsdam
  • Coca-Cola
  • Cortefiel
  • Der Reisen
  • Design Affairs
  • Dhl
  • Dornbracht
  • Dunlop Goodyear
  • E.On
  • Ferrero
  • Freixenet
  • Fresenius
  • Guess Jeans
  • Hilfiger
  • Hilton Hotels
  • Hochtief
  • Hugo Boss
  • Invest In Bavaria
  • Interactive Tools
  • Karl Lagerfeld
  • Lufthansa
  • Mercedes-Benz
  • Otto
  • Pro7/Sat1
  • Puma
  • Quelle
  • Rugby World Cup 2011
  • Scout24
  • Sony Imagesoft
  • Sony Entertainment
  • Stadtwerke Potsdam
  • Stage Entertainment
  • Stilwerk Ag
  • Santander
  • Siemens
  • Telecom
  • Technikerkrankenkasse
  • Telefónica
  • Thommy Hilfiger & Denim
  • Thyssenkrupp
  • Toshiba
  • Ver.Di
  • Volkswagen
  • Wirecard
  • Zdf


For my own state of wonder at how much software know-how one accumulates over time, here is a list of software I use in my work.  Sorted by current usual suspects in the first column, and the ones I use when needed in the second.

  • Notion
  • Chrome
  • Outlook
  • Google Mail/Cal
  • StreamDeck
  • InDesign
  • Photoshop
  • Illustrator
  • Confluence
  • Miro
  • Teams
  • Figma
  • Word
  • PPT
  • Excel
  • Slack
  • Discord
  • Grammarly
  • Dropbox
  • Kindl
  • Books
  • Screenflow
  • WordPress
  • Elementor
  • Sketch
  • Abstract
  • Zeplin
  • Xd
  • Zoom
  • Sheets
  • Google Docs
  • Google Slides
  • Trello
  • Slack/Discord
  • WordPress
  • Elementor
  • Jira
  • Keynote
  • Pages

Get in touch

Let’s talk about your project. Or visit me on LinkedIn. Let’s make your digital product and service vision become a reality. 

How you can reach me