They are usually linked key pages demonstrating the most important revenue enablers or cost optimisation concepts. This method sometimes is essential to sell an app, site or feature concept where wireframes wouldn’t cut it. For prototypes I often create both the revenue concept and the UI visual design (creation of a new UI style or adaptation or extension of existing brand design)
In the following examples the task was to create an overall app or site concept with new interactive feature or service ideas, new revenue enablers, new optimised information architecture and new page or module system. These prototypes consist of linked key screens presented on a device. They answer all senior strategic UX questions on how a business model will generate or increase revenue whilst also giving a sense of the final visual aesthetic.