Original Kraft
Aug 17, 2019
PQ
People call "Original Kraft" notebooks "The Flagship", "The Original", "curiously addictive".  The paper is comparable to Moleskine but doesn't come close to Clairfontaine, Rhodia or Tomoe River. You can't write on it with a fountain pen, if pulled out of pants or bags often, the cover will come loose, despite the three staples, humid conditions make the paper soft, and you can recreate one in ten minutes that costs a third less and looks the same.
“We don’t want to make a book that looks like it was made in 1935, we want to make a book the way they made the book in 1935. That’s a real distinction. we’re not trying to be retro; we’re trying to reproduce previous techniques because we like the results these techniques came up with.”
NOTEBOOKS
ORIGINAL KRAFT
Mixed 3 Pack

The paper is comparable to Moleskine but doesn't come close to Clairfontaine, Rhodia or Tomoe River. You can't write on it with a fountain pen, if pulled out of pants or bags often, the cover will come loose and humid conditions make the paper soft. What it doesn't have in product quality, it makes up with well crafted, funny storytelling on the cover insides and its medicinal impact on the soul and well-being of creative people through honest design.
ORIGINAL KRAFT
Mixed 3 Pack

Set of 3 notebookspaper-bound3.5" x 5.5"(8,89 x 13,97 cm)48 pages each
ORIGINAL KRAFT
Ruled Paper

Set of 3 notebookspaper-bound3.5" x 5.5"(8,89 x 13,97 cm)48 pages each
ORIGINAL KRAFT
Graph Paper

Set of 3 notebookspaper-bound3.5" x 5.5"(8,89 x 13,97 cm)48 pages each
ORIGINAL KRAFT
Plain Paper

Set of 3 notebookspaper-bound3.5" x 5.5"(8,89 x 13,97 cm)48 pages each
ORIGINAL KRAFT
Left handed, ruled

Set of 3 notebookspaper-bound3.5" x 5.5"(8,89 x 13,97 cm)48 pages each
REVIEW
When you hear "Field Notes" the first thing you used to think about were the notes recorded by scientists or researchers in the course of field research, usually in some kind of notebook stuffed into a shirt pocket. In the US of the 1930s to 1970s "Field Notes" then became the thousands of promotional memo books distributed to farmers by agricultural companies. Today, "Field Notes" are the notebooks created by graphic designer Aaron Draplin and advertising designer Jim Coudal, started in 2007. In all our minds, they now "own" the name that "is" the product.

Aaron Draplin talks about his inspiration for Field Notes. Video from Coudal Partners on Vimeo
"Original Kraft" used to be the first Field Notes notebook and the product-name-less cover with only the Brand Name itself on it still reflects that origin. But in addition to selling notebooks the standard way, Field Notes also offers a subscription service with limited editions which skyrocketed the company into notebook hall-of-fame. People collect them like art prints. Which in a lot of ways they are, with collectors paying up to 300$ for a limited edition Field Notes set on Ebay.
And then there are those innocent little insides of the cover which are the cornerstones of the Field Notes legacy. Aron Draplin, the founding designer describes the design like this:
“The lettering on the side of a cardboard box, underneath, where it just says the weight and the edge crush, that is perfectly functional, and there’s something beautiful about that to me… there was something about it not having to compete with whatever is cool or ironic. It was just meant to work"
And yet his Field Notebook designs with typography that should only "work", would turn out to be both cool and iconic. And there is a charismatic, modest charm about a typography design that is seriously professional, yet when you start to read, you realise that there is nothing serious about it. It seems to invite us to be professionally un-serious. What a relief opening the flood gates of creativity that then simply wipe out any white (notebook) page phobia. Nothing matters anyway so you might as well write down (or draw) what matters to you. I find that no other notebook manages to inject me with this kind of spiritual liberty.
You have to admire Field Notes for the never-ending creative flow of beautiful notebooks. One of the founders, Jim Cougal does admit that initially they hopped the retro wave back in 2008 being lucky to gain a mass audience through placement in GAP stores. But there is a driving force felt by millions that Field Notes are more than just a nostalgic anti-digital backlash product. They satisfy an itch that goes beyond the lifestyle and has made it into the EDC category (every day cary) of selected items people can't live without. Alain de Botton said about good architecture that it is "goodness written into matter". This kind of ethical spirit is what Field Notes are really all about for me. It might also explain why for so many people feel that life is not complete without them.

LIfestyle channel "Hueguh" talks about Field Notes as part of a minimalist lifestyle.
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