Allianz Global Launch UX Consultancy

Insurance is tricky. It’s not like buying a chair, or groceries. When you buy insurance, you buy a promise. At Allianz, I was able to make the promise of ease of mind on the road a reality for more than 8 million car owners.

Between 2014-19, 3 agencies,  SinnerSchrader, BrandUnion (now superunion) and dmcgroup, with several Allianz in-house teams enabled the Allianz Digital Transformation. The work of over 350 people cumulates in the relaunch of two digital projects: the  allianz.de main portal, and its first digital product, the first e-commerce car insurance.  I became the Lead UX Concepter on this high-profile project.

Up until 2017, millions of people were stuck in process limbo when buying or selling a car. Should you get license plates first, or get the state-required insurance first? Should you sell first, then cancel the insurance or cancel the insurance first, then sell? The old Allianz car insurance was a 10-page process that did not do much to alleviate the problem.

#1 Concept

I proposed this “3 steps to your insurance” process which became the template process for all Allianz e-commerce processes. It ended up increasing revenue by 20%.

##2 Strategic Oversight​

Me responsibilities consisted of injecting the car insurance e-commerce process into the existing site on the basis of a CMS developed by SinnerSchrader. A big concern where the URL barriers and the transport of personal data across these data divides. I created this overview chart with daily updated CI assets and screens to communicate the structure to a large team in several locations.

#3 Processes, functions, pages

As Lead UX Designer on the project, I was in charge of creating all wireframes of pages, processes, features, and flows in the online car insurance. I created a PDF document with over 100 wireframes answering all questions about every detail, function, and process.

Right after launch, visits went up 10%. Car insurance sales have since increased in 2020 alone by 821.000 insured cars to currently altogether 8,7 million contracts.

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