Baur e-commerce UX concepts
, operated by BAUR Versand GmbH & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany, with annual net sales of more than 700 M €. It is no. 6 after Zalando, Otto, H&M, Amazon and Aboutyou.
As Senior UX Designer for the agency , I worked on the account for several years, creating a large body of e-commerce UX concept work. Together with the agency team, we used all the good UX techniques to noticeably increase sales and also win account pitches.
The main e-commerce routine
Working in e-commerce brings the realisation home, that literally every pixel in the viewport counts. For the first relaunch, I reworked this sequence of pages in dozens of iterations to nail the main e-commerce routine, finetuning and adjusting all buttons, teasers, flyouts, and shoping cart details.
I created over 50 weekly landingpages as long-form photoshop collages in storytelling format.
Entry- and landing page concepts
For the next iteration of the site I proposed a site concept with cut-out picture styles and integration of social media.
I worked on ideas around how to hide and show the massive menu. Here I worked with the idea of a vertical menu that pushes the main content to the side.
Category entry, gallery and detail pages
The challenge in e-commerce is trying to bring brand and fashion storytelling into a product grid page so that story and prodcuts don’t fight with each other for screen real estate. A good solution is to let enable the user to open storytelling elements within the page framework.