BBVA iPad app MVP

BBVA is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, and the leading franchises in South America.

As Senior UX Desginer for FJORD, Madrid (Now Accenture Song), I created an MVP for a BBVA iPad app targeted at Level 2 high volume investors with a volume of 3.2 M €, the “patrimonios”.

#1 UX Strategy, Audits, Rebriefing

UX work for me begins with a strategic understanding of the market, competitors, customers, and product benefits, where I will fill potential gaps in the business model with strategic suggestions.

#2 Information Architecture, Content Strategy, Design System

#3 MVP Design

In contrast to most projects, this app was supposed to have its own brand identity. With a background in UI Design, I love to go back to my roots and design an MVP interface visualizing my conceptual ideas.