BBVA iPad app MVP
BBVA is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, and the leading franchises in South America.
#1 UX Strategy, Audits, Rebriefing
UX work for me begins with a strategic understanding of the market, competitors, customers, and product benefits, where I will fill potential gaps in the business model with strategic suggestions.
#2 Information Architecture, Content Strategy, Design System
#3 MVP Design
In contrast to most projects, this app was supposed to have its own brand identity. With a background in UI Design, I love to go back to my roots and design an MVP interface visualizing my conceptual ideas.