ŠKODA AUTO, Tour de France app MVP

As Senior UX Consultant and Designer at  SinnerSchrader, I got the opportunity to develop a concept for a Tour de France app for ŠKODA AUTO, the official main and vehicle supporter of the cycling event for over 19 years.

The concept uses social media gamification and sharing features to increase registrations and brand awareness. The screens are part of explorations for an MVP, using existing brand elements and expanding them wherever necessary to create a recognizeable ŠKODA brand feeling.