Tommy Hilfiger e-commerce UX concepts

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS labels, with a breadth of collections including Tommy Hilfiger Collection, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnish-ings. As Senior UX Designer for the agency medienwerft, I worked on a variety of Tommy Hilfiger projects over several years, creating UX concepts as well as producing existing concepts by other teams.

Main entry and landing page design

Design explorations as part of redesign and design update projects using the brand language to create UX storytelling concepts.

UX redesign concept

As with all ecommerce platforms, the volume of entries with landing and catagory pages requires a solid navigation concept where all pages also need to be reskinnable into the design language of individual product brands unter the main umbrella brand.

UX detail concepts

Some of the many cart flyout and product gallery variations I create to find the optial design solution.