Modules and templates in a Journey concept are both: an emotional design creation and a rational storytelling construction kit. This is the concept versus design frontier on wich the most unnecessary agency hours come are lost. In my work I bridge this frontier with highly design-friendly wireframes that “think visually”. Or with a UX/UI concept that delivers both, concept and a  visual design starter design. My strength is the conceptual side and I highly appreciate when I can work with UI designers on a project, but if there are none, I will carry the concept over into the UI world to allow for the construction of highly realistic prototypes.