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Work Samples are currently being redone. Please get in touch > for a PDF with cv and examples of the past bookings.

Overview of the past 5 years

Allianz (2 years)

Petra was the lead product designer for Allianz at its headquarter in Munich during their biggest relaunch in history, a 200 Million EUR redesign of its global platform across all digital touch-points. Her creative concepts, processes, interaction work and design expertise awarded her a lead role in the project. She created core e-commerce processes, enabled effective sprint design  with fast sign-off meeting tight deadlines, oversaw flawless documentation and was responsible for the verification of visual designs and functions. More information >

BMW (1 year)

Petra was the lead product designer in an interdisciplinary core team that finetuned BMW’s main digital car configuration and other specification and purchase features used throughout Europe in a variety of country adaptations for thousands of orders. Her designs, ideas and solutions created usability-optimised and cost-saving extensions to the existing routines, increased performance, speed and completion rate, resolved country-specific hurdles and ensured compatibility within a larger and highly complex car configuration server and platform ecosystem.

The two most recent bookings (4 months and 10 months)

Petra was the lead digital product designer for a global luxury bathroom and kitchen brand where she created a Sitecore module design for a major SEO optimised relaunch. Before that she developed a digital brand and wordpress website for a global design agency.
Altogether, Petra has 15+ years experience creating user experiences for Telecom, Telefónica, BMW, Audi, Lufthansa, Puma, Hochtief, Siemens, Toshiba, Ferrero, Bacardi, Santander, Scoda, Allianz, Fresenius, DER Reisen, Becks, thyssenkrupp, DHL, e.on, Pro7/Sat1, Canal+, CDU, Bifi, Techniker Krankenkasse, Dunlop, Tommy Hilfiger, Karl Lagerfeld, Kerastase, Freixenet, Chantre, Milchschnitte, Scout24, Ver.di, and more.